Conducting primary research is an important undertaking that is seldom afforded the resources and attention required to guarantee success. Research objectives are often vague, inappropriate sample methodology used, data collection methods misaligned with questionnaires, and inappropriate data analysis performed.
Specific areas in which you will receive assistance include advice with respect to:
- questionnaire design
- data analysis planning
- data capture and database design
- interpretation of the statistical analysis
- more data transformation requirements and complex statistical procedures.